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Davao City makes push for MICE tourism

DAVAO CITY, March 21 (PIA)- The City Government of Davao is pushing for MICE (Meetings, Incentives, Conventions and Events) tourism as one of its lynchpin for recovery and growth. During her last State of the City Address outgoing Mayor Sara Duterte-Carpio said they have activated the Davao City MICE Strategic Masterplan which will guide the local government and the hospitality industry in improving MICE programs, strategy and infrastructure. “As a major MICE destination in the country we are confident that we are able to once again achieve our pre-pandemic tourist arrivals of more than two million per year and generate 39 billion pesos in estimated tourism receipts,” the Mayor said in her SOCA. Also during her address the Mayor bared the construction of the Davao City MICE building which will be constructed at the City Government compound beside Peoples Park. “ This will house several meeting rooms, auditoriums and theater and an events center,” Mayor Duterte-Carpio said. But the prog...